Date(s) - 03/21/18
12:00 am - 2:00 am
Grand Stafford Theater
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Michael Green :: Texas A&M, Emerging Tech, and Immersive Storytelling
With emerging tech, audiences can now have interactive brand experiences on their own time and in their own homes. On the new digital battle field, the race is on to see who can integrate VR and other new tech into the traditional marketing mix. Texas A&M is working hard to tell its incredible wealth of stories in interesting and immersive ways. Come learn about what A&M is doing to reach new audiences in disruptive ways.
Michael is passionate about telling the Texas A&M University story in innovative and disruptive ways through emerging technologies and well-designed brand experiences. Growing up in Aggieland, he has worked as a student tour guide, was part of the team who revamped admissions marketing, and now works for the Division of Marketing & Communications doing whatever crazy ideas he can get away with. When he isn’t at his desk, he is traveling and writing about flag design.